SELVAGE PROJECT is a company founded in 2019, rooted in vintage culture. It began from working with old clothes and objects, and as of 2026, it operates as a concept brand centered around visual concepts, PB lines, and content. In addition, SELVAGE PROJECT presents its own in-house brand, a base (basic) line, and curated vintage items.

Its main focus is on sub-campaigns that do not require excessive time or cost, and it continues to collaborate with various brands.

Its sub-brands include the media and advertising production studio LEEK MEDIA HOUSE, established in 2024, and the curation folder GAWAMAG, launched in 2025, focusing on art, design, and subculture.

At the center of the company is always “ideas.” Rather than following typical brand formulas, it often works with marginal tastes, offbeat perspectives, and rough yet light sensibilities such as low-resolution playfulness. These ideas come together and take shape as products and content.



셀비지프로젝트는 빈티지를 기반으로 시작해, 현재는 자체 프로덕트와 콘텐츠, 아이디어를 중심에 두고 움직이는 브랜드입니다. 브랜드의 바탕에는 오래된 옷과 물건을 다뤄온 시간이 있고, 그 위에 셀비지프로젝트만의 제품, 이미지, 아이디어가 쌓여왔습니다.

다소 엇나간 취향과 비정형적인 콘셉트, 가볍고 거친 결의 비주얼을 바탕으로 제품과 콘텐츠를 함께 만들어갑니다. 빈티지는 여전히 중요한 출발점이지만, 현재는 브랜드를 받치는 서브 카테고리로 운영하고 있습니다.



selvageproject@gmail.com