SELVAGE PROJECT is a company founded in 2019, rooted in vintage culture. It began from working with old clothes and objects, and as of 2026, it operates as a concept brand centered around visual concepts, PB lines, and content.
Its main focus is on sub-campaigns that do not require excessive time or cost, and it continues to collaborate with various brands.
Its sub-brands include: The media and advertising production studio LEEK MEDIA HOUSE, established in 2024, and the curation folder GAWAMAG, launched in 2025, focusing on art, design, and subculture.
At the center of the company is always "ideas." Rather than following typical brand formulas, it often works with marginal tastes, offbeat perspectives, and rough yet light sensibilities such as low-resolution playfulness. These ideas come together and take shape as products and content.
Its main focus is on sub-campaigns that do not require excessive time or cost, and it continues to collaborate with various brands.
Its sub-brands include: The media and advertising production studio LEEK MEDIA HOUSE, established in 2024, and the curation folder GAWAMAG, launched in 2025, focusing on art, design, and subculture.
At the center of the company is always "ideas." Rather than following typical brand formulas, it often works with marginal tastes, offbeat perspectives, and rough yet light sensibilities such as low-resolution playfulness. These ideas come together and take shape as products and content.